“The plan is to put the Aladdin on a higher plane than it has been, to alter and broaden the customer base from what it has been enjoying, and to present a more edgy and trendy face to the public.”
“And of course we're dismembering the Middle East theme entirely. When we're done, we should be in the same class as Mandalay Bay Resort, The Mirage and MGM (Grand).”
“We expect to do a large retail business with the Planet Hollywood brand on everything. We have a new logo and fresh ideas and expect there will be synergies with the hotel-casino to turn the retail into more of a profit center than most casinos enjoy.”
“As the designs clearly demonstrate, we have unveiled something spectacular, something unexpected. We are looking forward to starting the renovations and we will be making announcements in the coming weeks about fantastic new restaurants and clubs as we bring Hollywood to Vegas.”
“Today is the first step in our plan to position Planet Hollywood for a return to long-term profitability and healthy growth, ... in the aggregate, [they] will generate positive cash flow through this restructuring process.”
